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BISNIS INTERNASIONAL DAN TANTANGAN MASA DEPAN GLOBAL

Burmalis Ilyas
 
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As a significant force, international business has its own nature and characteristics. Of the latter, they include global mentality and transnationality. This article shall elaborate on the nature and characteristics of international business and future challenge in response to changes in political and economic environment.

Key words : international business, MNC, global world, changes in political a economic environment.
 
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